Lead the evolution
Technology tracks the game. You can't call the shots.
The scoreboard is automated.The front office isn't.
The MS in Sports Business prepares you to lead one of the world's most dynamic industries from the inside.
AACSB Accredited
#1 in Silicon Valley
Lead the evolution
The MS in Sports Business prepares you to lead one of the world's most dynamic industries from the inside.
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Program Highlights
Built with input from BayFC, the San Jose Sharks, San Jose Earthquakes, and Nike, for the professionals who'll lead sports business next.
Built by the Industry
Designed with the Warriors, 49ers, Giants & More
Developed in direct partnership with executives from the NBA, NFL, MLB, and beyond–this isn't theoretical sports management, it's the curriculum the industry actually asked for.
Industry experts at your fingertips
Curriculum Built for the Business Behind the Team
Technology tracks the game–this curriculum builds the judgment to call the shots. Every module connects sports industry fundamentals to the realities of data, media rights, NIL, and global expansion, preparing you to lead from the front office, not just watch from it.
Business foundations
Sports industry courses
Industry workshops
Experiential learning & industry partnerships
"The Master of Science in Business Analytics program at Santa Clara University has provided me with the technical skill set needed to learn various coding languages and gain business insights through data."
Aditi Bagepalli, MS in Business Analytics, Analyst at Cornerstone Research
Start date
June 2027
Time commitment
12 months
Format
Hybrid
Deadline
May 1
Lead the evolution. Apply today.
MS Programs
500 Camino Real
Santa Clara, CA 95053
(408) 554-4000
© 2026 Santa Clara University
Career Momentum
Built Around Your Workday
Evening classes let you build specialized expertise in various roles across sports while staying fully employed–no gap in your resume, no gap in your paycheck.
Hybrid evening format, full-time career compatible
Global Power Network
25,000+
Leavey Alumni
Join a strong, deeply connected alumni network of more than 25,000 Leavey graduates leading major innovation hubs in Silicon Valley and worldwide.
Direct access to tech, biotech, & venture leaders
Business foundations
Sports industry courses
Experiential learning & industry partnerships
Industry workshops
Curriculum Built for the Business Behind the Team
Technology tracks the game–this curriculum builds the judgment to call the shots. Every module connects sports industry fundamentals to the realities of data, media rights, NIL, and global expansion, preparing you to lead from the front office, not just watch from it.